![]() These colors were inspired by the unique and rich color of Morpho butterfly wings, created with the use of structural color instead of pigments. Primary Palette The primary colors used for Flutter sweets are light blue and white to communicate the light and creamy taste of the sweets. The smaller logo should only be used when the logo is used at a 1 inch size or smaller, taking out the type. The larger representation is used on projects bigger than 1 inch and should always be accompanied by type so it is readable. ![]() 6ĭimensions & Variations Here are some different variations to the Flutter Sweets logo that can be used in different settings. The integration of the type and image communicates the light, sugary feel to the company that is also implied through the product. Sprinkle x palette sans professional#The san-serif nature of the Open Sans font implies a modern and professional feel to the company, while also implying a fun nature with the cursive font, Damion. The two fonts used are a modified Open Sans and Damion. Curving the font in this way also implies the motion of the wings, making it seem as if the butterfly is fluttering. Since butterflies are most known for their wings, the two fonts that spell out “Flutter Sweets” curve with them, accenting their shape. The color of the Flutter Sweets Logo was inspired by the structural color used in the Morpho butterfly’s wings, creating a creamy and light blue color for the brand of the company. That’s why we created Flutter Sweets, to create a healthier snack all can enjoy without the guilt! 4 Thus, we feel guilty for eating that one delicious dessert, when it should be enjoyed. Mission Statement Here at Flutter Sweets, our mission is to work toward a more sustainable and healthy lifestyle that aims toward a happier you! Many sweets are made with gluten, non-organic substances, and artificial coloring, hurting our bodies with every sweets intake. Thus, our products have no artificial coloring and are perfect for any occasion! 2 Our unique Flutter Sprinkles are colored by using the manipulation of light rather than using artificial food dyes. Using our homemade butterfly-based flour, all our products are gluten-free and organic! In addition to our unique flour, we love to decorate our sweets with our special Flutter Sprinkles, to add a little fun to your day. All products are made fresh daily and shipped out to local supermarkets. What are Flutter Sweets? Flutter Sweets is the first all-natural baked goods company to make sweets out of butterfly-based flour! Our baked goods are specially made from our naturally grown butterflies, harvested from our own farm. ![]() Modern civilized man, with his capacity for abstration, came to use the red color for powerful social and cultural symbols in which his ambivalent emotional reactions to the color "red" became universally expressed and understood.Table of Contents Introduction 1 Marketing Environments 17 What are Flutter Sweets? 2 Bus Sign 18* Mission Statement 4 Mall Sign 19* 20* Logo Billboards Dimensions & Variations 5 21 Primary Palette 7 Applications 22* Secondary Palette 9 Stickers 23* Typography 10 Tote Bags 24* Incorrect Uses 11 Magnets 25* 12 Magazine 26* Business System Business Card Website Envelope Letterhead 13 14 *Mockup designs by Freepik and 15 16 These developments led to the transformation of red ochre into human (female) blood, a basic element in the symbolism of the "mother" prevalent in present-day nonliterate societies but probably also developed by Upper Palaeolithic and successive peoples. Red color pigments became a symbolic vehicle through recognizing and relating. It thus seems unwarranted to suppose that human red color behavior is solely a process of relating recognizing is also part of this process. Archaeology demonstrates that it is biology which makes the choice of red color pigments possible biological foundation and red color choice interact. Homo sapiens sapiens introduces the second dominant theme into red ochre symbolism, fertility-procreation. Beginning with the Neandertal populations, they revolve predominantly around the ideational complex of death-life-kin. Nevertheless, red ochre practices have persisted till the present, and the patterns of red ochre use show astonishing regularities. The archaeological record reveals that, from Early Palaeolithic to historical times, the collectors and users of red ochre have always been a distinctive minority (probable exceptions being the Magdalenian and Paleo-Indian peoples). This paper evaluates red ochre phenomena as a fossil indicator for developments of human capacities and red color choice in cultures. ![]()
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